What are Local Listings?

You've probably heard of these online directories, Google, Bing, Yelp, & Yellow Pages. But what exactly are these platforms and how do they impact your marketing.

What Exactly are Local Listings?

They are platforms across the web that collect information like; phone numbers, addresses, emails and other information about your company. Some of these platforms are free to use, and the user must manually enter their information. Others that are free to use like Google & Bing automatically update your information when their bots crawl the web. (This can pick up inaccurate information about your company).

The ultimate goal of local listings is to make your business more accurate and accessible online. Business who have local listings that have been verified; with updated information and photos often have better search engine results, since the business seems more credible than those who do not have accurate listings. In addition, some directories share information with others which can lead to inaccurate information across more than one. This is why it is important to update your listings regularly.

Each local listing has different categories, but some data you want to make sure you include are:

• Business name

• Address

• Phone number, including toll free numbers, extensions, and fax numbers

• Email Address

• Website

• Business Hours

• Photos

• Reviews and ratings

• Categories

Local Listings are important why?

Think of each listing as a link to your company. Each link (if the information is accurate) gives your website/business more credibility online. The more accurate, and the more local listings you can keep updated the better your credibility on the internet is.

The more credible you get, the more you will show up for those products/services you offer, this helps your SEO.

Need help cleaning your Local Listings?

We offer a service for this called Reputation Management

We go through hundreds of local listings, updated/create your information on each one so your website becomes more credible online.

Contact us for help